GRAPHIC DESIGN

LA RABBIA

The music of Jerusalem-based band La Rabbia is a powerful, progressive message dealing with social, political, and historical themes. Collaborating with them was a truly unique experience - their sound naturally intertwined with the dark character of my artwork.

It all began with an illustration for the single Calvados, inspired by Erich Maria Remarque’s Arch of Triumph. This visual narrative expanded into working on their self-titled album, La Rabbia, for which I created the cover art, the band's logo, and a series of graphics for subsequent singles. The project was completed with a photoshoot captured both in the studio and during their live performances.

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POSTER DESIGN

I design bespoke posters for theatre plays, creative workshops, concerts, and cultural events, approaching each brief as a unique story. Steering away from literal interpretations, I blend visual metaphor, original illustration, and refined typography. My goal is to craft imagery that informs clearly while creating an engaging emotional mood. To me, a poster is an open dialogue with the audience and an aesthetic invitation into the spirit of the event.

MARKETING DESIGN

From 2007 to 2012, I provided comprehensive graphic design and visual marketing for an automotive brand. The scope of work encompassed the entire creative process-from implementing a new brand identity and designing dedicated product packaging lines, to developing comprehensive sales catalogues and delivering ongoing promotional collateral, including posters and flyers.

POETIC GRAPHICS

I created the visual design for two poetry collections.

The first, DeBuk, is a volume of poetry by Jolanta Gęsicka. The collection stands as a symbolic commemoration of a certain stage in the author’s life journey, which inspired me to create a series of drawings featuring the motif of a path.

The second is a collection of poems written over many years by Ariel Galili-an Israeli poet, lawyer, and observer of space, who metaphorically poured his reflections onto the pages of the book. The dense, dark atmosphere of the poetry corresponds with my simple, raw, dark, and predominantly monochrome artwork. The red appearing alongside the black-present in both the text and the illustrations-underscores the gravity of the themes explored and becomes a quiet yet striking protagonist of this poetic feast.

FLYERS & PRINT COLLATERAL

Over the years, I have had the pleasure of designing a wide variety of flyers and promotional materials. I have collaborated with numerous brands and businesses that entrusted me with shaping their visual identity.

For me, the visual layer is just as crucial as the written copy-the graphic design is not merely a backdrop, but an essential carrier of information in its own right. A well-crafted flyer has only a fraction of a second to catch the eye and engage the audience. That is why I always ensure that aesthetics go hand in hand with clarity, and that the visual form directly drives the client’s business goals.

BUSINESS CARDS

A well-designed business card is worth its weight in gold. It creates that crucial first impression, instantly communicating who you are and what you stand for. As a tangible touchpoint of a brand, a business card represents its owner-and it should always do so with elegance and impeccable style.

In an increasingly digital world, physical encounters hold unique power. A thoughtful balance of typography, composition, texture, and refined finishes turns this compact format into a memorable statement that leaves a lasting mark long after the conversation ends.

LOGO & VISUAL IDENTITY

A logo is the visual core of any brand-the distillation of its identity, values, and character into a clean, memorable form.When designing brand marks, I prioritize timelessness, clarity, and geometric harmony over fleeting trends. A great logo must be as functional as it is aesthetic: effortlessly scalable and impactful across both digital screens and tactile, physical mediums. Every mark is the result of a thoughtful process aimed at capturing a unique identity that inspires trust and stands out effortlessly.